Learn. Build. Grow.

Free guides, founder insights, and tutorials to help you build a better business plan.

Founder's Journal

Quick Guides

📊 What is TAM/SAM/SOM?

5-minute explainer on market sizing frameworks

Coming Soon

💰 How to Calculate Unit Economics

Complete guide for SaaS founders

Coming Soon

📄 Business Plan Template vs. Software

Which approach is right for you?

Coming Soon

🏦 SBA Loan Requirements

Complete checklist for loan applications

Coming Soon

💡 Pricing with Value Stick

Framework-based pricing strategy

Coming Soon

📈 Financial Projections Guide

What investors expect to see

Coming Soon

Financial Terms for Non-Finance Founders

Coming soon: A complete glossary of business and financial terms, explained in plain English.

ARR - Annual Recurring Revenue

CAC - Customer Acquisition Cost

LTV - Lifetime Value

Unit Economics